The Humane SEO Story
Humane SEO was created in Sydney, Australia by Alejandro Restrepo Imery with the purpose of creating a concept that could bring a more humane and conscious perspective into the world of websites and search experiences.
We strongly believe that by committing to our humane SEO values and perspectives, we will be able to help our clients with their projects, develop their unique value proposition, campaigns, and business goals, increase brand awareness, and even generate sales without compromising the user and the people behind the website’s traffic.
What is SEO?
In short, SEO stands for Search Engine Optimisation, and it refers to a practice thought and designed to improve the performance of a website or a webpage in the search results of a search engine.
SEO is built up by many parts from different skills and knowledge areas, and when done right, it can have many benefits for a website from organic traffic, user experience, technical, sales, and many other perspectives.
Our humane SEO values
- Protect the users’ attention – because our attention is finite and we should be able to give our attention to what we actually want.
- Create and design for our users’ intentions – because we want to encourage and help our users to think, reflect, and act upon their real intentions.
- Focus on creating valuable experiences – because we want to offer content that is intentional and meaningful, and will help generate a positive impact on our users.
- Optimise with the user in mind – because we want to do SEO for the users first. Even when sometimes the way is to serve Google as your first client, the user must always come first.
Principles of Humane Technology
These principles have been presented by The Center for Humane Technology, and have helped us shape our agency as well as our Humane SEO values.
- Obsess over values
- Nurture mindfulness
- Make the invisible intuitive and emphatic
- Enable wise choices
- Bind growth with responsibility
- Strengthen existing brilliance
Then, what is Humane SEO?
Humane SEO is a concept that proposes a more humane and conscious approach to the world of websites and search experiences.
From the way we design and build websites, how we reach our audiences out there, and the content and information we offer, we want to make sure that these practices align with humane values.
From minting this concept, we have acquired our name and defined our vision of making a positive, ethical, and more humane impact across web and search experiences.
Humane SEO is a concept that is constantly evolving.
Our Commitment With the Environment
We have partnered with Green Geeks® to host our Website.
We believe in the Green Geeks’ mission of contributing to the environment by:
- Using renewable energy for their servers
- Planting one tree for each hosting account from the platform
If you want to learn more about how Humane SEO is partnering with Green Geeks, click the seal below.
A more humane future starts with you
We believe in a humane future where algorithms don’t determine our fate or quality of life.
Contact us to see how we can help you take your product, services, or business, to the next level.
Latest Posts
Have a look at our latest articles.
